Hi there, guys, and blissful Friday. That is Eric Hammon of Orange Stack. Thanks for becoming a member of us in these days. We’re talking about lead generation,whether you utilize Zillow, Realtor.Com or any other trade out thereto help you generate bloodless leads. That is the show for you. So let me switcharoo andlet’s get into the exhibit. Hi there, guys. Welcome. Welcome.Today is fb Friday. We exhibit you guys how to develop your enterprise,find out how to do extra with technological know-how and simply tips on how to do some great matters withwhat’s to be had in modern market. Need to have got to go work for a corporation. I wish to do my own factor and have myown competencies and have my own flexibility of doing that factor.And if you do not live byyour calendar, you wouldn’t have a existence. So center of attention on the calendar and live by way of it. Hiya, guys. Expectantly you’reenjoying this powerful video. Actual quick. I need to just mean you can be aware of,if you have not executed so already, we would like so that you can subscribe to this channel. This channel is all about bringing you guysto real property agents closer to your goal. If you are looking to run a betterbusiness, close extra transactions, entice your dream customers this yr. This is the channelthat you need to subscribe to. So hit the button over here. Possibly it’s over there someplace. Over right here. Hit the button beneath. Subscribe. Come again frequently. Learn tips on how to build your business. How to market your self like no different realestate agent for your community is doing. Stand out, entice the dream purchasers that you simply’relooking to work for and construct that effective real property business thatyou’ve been trying to get.Thanks for gazing. Let’s getback to the episode. Hello, guys. Welcome back. Thanksagain for being right here. Each single Friday morning at 10:00 AM Pacific aswe go live and show you guys how to develop your actual property business. I really like the topic of regeneration is whatwe focal point on a lot around right here. I know that as an actual estateagent, you want leads to survive. Correct. So lots of youcome from one other industry. You would now not be aware of all of the connections inreal property and how you can generate leads. And that’s what we try to train you guyshow to preserve what you are promoting afloat and sustainable and to profit. , there’s a goodgoal of making a living.So, guys, as we wrap up twenty twenty one, thelast couple of suggests that we will do in this decade, it can be as wonderful aswe go into twenty twenty. I wish to leave you with a inspiration of what 2020will appear like for lots of you guys in real estate. And i consider the shift is coming. Good enough. So not the shift in a downward marketor might be a lowered costs or longer days on market that probably happen for your field. But what I need to talk to the day prior to this aboutis the shift in the way you generate leads for your online business. You already know, over the last 10years, Zillow has simply vastly grown the worth of their manufacturer, the quantity of leadsthat they generate for real property agents in the market, the rate of purchasing leadsfrom Zillow has gone up.And i’m no longer announcing that Zillow is not correct. I am just saying that there is different alternatives outthere apart from shopping a bloodless lead from a person who’s never heard of your identify. Once we had an actual property group, webudgeted anywhere between three and five thousand greenbacks per thirty days for Zillow. The purpose that it fluctuated is on account that the amountof listings that we had, we had to buy our own leads again in us. So if we had a dwelling available on the market, wewanted to undoubtedly get the leads for that decision. We had to pay Zillow for that. It is simply loopy that you simply need to do that. But that says these ideas goand we wish to play. So there may be Zillow. There’s real truecar.Com, right? There is simply dozens of locations that youcan purchase leads from even smaller corporations that generate fb leads for you. If someone else is producing these leads througha trade and they’re selling them to you.PURLEY monthly, whateverit seems to be. The main issue with that is that the client onthe different finish of this lead, right, the one who gave their identify or quantity or electronic mail has noidea who you’re for essentially the most part, at least Zillow. They’ve no concept who you are. They just stated, yes, I wish to becontacted about this residence that i am taken with. And then you and a number of different people probablyget that name and that quantity and you’re going to call and follow up.And the first one tocontact them in general wins. Right. So no matter whereyou purchase leads, they may be cold. They do not know who you are.You have got to warm up. You have got to comply with up onthem a ton, which works. And i’m no longer announcing, once more, now not to do this. I’m simply announcing that there’s going to be betterways to generate leads as we go into twenty twenty. And so many ofyou have already applied this apply. So you are you’re now not new to this situation. But quite a lot of you are. And also you’renot aware of how to do this. That’s what we need to get into.The inspiration right here is content material advertising. What that suggests is that you just, as a businessowner, as a real estate agent, have a company that you simply represent. Proper. It couldbe an individual solo agent. It could be a crew of sellers. It might be a dealer that you just signify.Nonetheless, you need to position your self available in the market. You have got to establish a manufacturer inyour farm, in your geographic subject. It might be, you understand, a perimeter arounda certain discipline, could be a whole city. It would be a social demographic. , might be you choose to work withfirst time homebuyers, might be you decide upon to work with millennials, might be you’ll pick to workwith retirees who’re touring and just desire a turnkey house that they may be able to lock upand go on vacation and talk over with their grandkids. Whatever your demographic is, there’s going tobe a manufacturer that you’re constructing your business round. And as you believe aboutthat viewers and realise the pains they’re going through, the desires that they have got,the struggles of they’re going by way of, Bass’s have a content material that you just should create. Proper. So in the event you think about the firsttime homebuyer they’re being affected by, how do I get a loan? Can Ieven qualify for this loan? I’ve so many questions about the lendingprocess, about find out how to write an offer, inspections. They’re worried about owningtheir first residence, right.They’ve most often been rentingtheir entire existence. You may have so much content material tocreate round that procedure for them. The members who’re, you know, perhaps in their40s to 60s had been both transfer up buyers or possibly, you know, more steeply-priced ofa dwelling due to the fact that they’ve increased their earnings. Might be they’ve had extra children and now they canafford a larger residence or moving to a further a part of town. They havetheir possess needs and questions. Right. They have got you realize, I’ve gota property that I ought to promote. I can’t afford two homes while. So how do I sell this oneand how do i purchase this house? How do I make certain thatI’m getting the great mortgage? How I make certain that I getall my fairness out of that property? How do I sell my homequickly and as painless as possible? Proper.There may be content round that staff. And also you talk about the retirees. Let’s simply summarize it. Isthat perhaps sixty five and up? I know possibly it can be a bit older for someof your demographic, however let’s simply say men and women who had that 4-bed room dwelling or that greater houseand different youngsters and moved out and now they’ve grandkids and so they want, you realize, maybea less complicated rental or a townhouse or two bedroom residence that they can justlock the door and travel.You realize, they wish to sell their residence, theirbig dwelling, and be certain that they may be able to both pay cash for their new property. There’s simply numerous questions thatthey’re going to have as well. So think about your audience. Attempt to realize what their wrestle is, thepain that they may be going by way of right now and the way you. Actual estateagent can supply this content. So happens is you are going to find outwhere they’re putting out on line, correct? Are they on facebook or are they on YouTube? Are they might be reading a localnews paper that comes out? Perhaps it’s a magazine. We’re notjust a digital advertising and marketing company, guys. We’ve got received to recognize that youraudience probably in distinctive places. Maybe an plane flying by means of the sky witha website online in the back of it saying for extra know-how, talk over with this website. Some thing it is, you got to figureout the place your viewers consumes their content. Rather get to grasp them, put yourself in theirposition, say, the place am I going to read? What am I going to look at? What am I going to devour? You know what podcast my go take heed to? Are there targeted radiostations that they consumed? Where are they? The place aretheir eyes and ears? And the way am i able to get acontent piece in front of them? And now that you recognize that and you knowthe problems which can be going through, put content material there.Correct. Talk about theproblems that they have. Speak about the solutionthat what you are promoting provides. Should you help persons, you recognize, qualify foradditional loan, in case you help folks make that transition simpler, when you help them stageyour residence, if you aid them restore their knowledge condominium. One of the most things that we didin our actual estate team was once we aid men and women repair or replace their historical condominium for the reason that most ofour purchasers lived of their residence for 20, 30 years. Their kitchens were outdated. They’d yellow tile and all appliancesand they had been only a mess. So we would come in and support them remodeltheir kitchen and aid them earn as so much equity as they very likely would, onlywith to promote that property. So that is what you do in your online business.Put this content out there just shy. You’re distinctive. That is the factor. You are creating content material thatanswers your purchasers questions. In order you distribute this content on social mediaand in your blogs and on other individuals’s podcasts, maybe you create yourown podcast is you’re. Maybe 20, 20 is the 12 months where you say, look,i’m going to get in the video, i’ll get into podcasts, i’m going toget into running a blog more continuously.Whatever channel or platform you believe like youneed to be, do the research, be certain you’re getting it from the correct folks anddelivering the content that they have to. What happens is simply you start growing thiscontent and i’m now not talking about like one quality article or one amazing video. It needs to be regular per week. You should be putting outa new piece of content. This is the reason we doFacebook Friday round right here. Right? For this reason we do ourAsk Eric Camon exhibit on Mondays. It’s considering that you guysneed to consume content material. You are studying methods to grow your enterprise. You need to be taught methods to generate industry. We’re trying to keep in front ofyou as typically as we will.We most often ordinary wherever from 4 to fivethousand views a week round right here for our viewers. And that’s great. That’s precisely whatwe’re watching for for you guys. When you spend whatever like 5 greenbacks a dayon fb or on a YouTube ad, you’d be equipped to distribute your content material,your whole complete farm. So now not a lot of money. It just takes just a little bit effortat deciding what your content. What? Yeah, what your content needs tobe about where viewers is looking for. So figure out where they’re. Getthe content in the market, keep consistent. Edit and map it out proper.And have a agenda, ok. In January,we will speak about this. In February, we will speak about this. Map it out through category, by using topics. We will speak about dwelling inspections ormortgages or how the entire method work. I do know i’m speaking tremendous quick. There is so much to think about herewhen it comes to content material production. If you’re , we have tons of guides onhow to create content material and what to claim to your social media audience, how toput movies available in the market and YouTube. Just go to our two U.S. Tuition dot com internet site and there may be dozens ofcourses available in the market where you can down load it and investigate up the contentthat you maybe keen on.Up at the link to below once we make thisvideo in the description so you guys can to find that website. However simply understand that thedays of purchasing bloodless beads from Zillow and Realtor.Com normal all those. And that i hate tokeep throwing them below the bus, but these are those that the majority folks find out about. The days of shopping coldbeads are traditionally over. You already know, you are going to spend a lot moneyto accumulate the sort of leads that it is going to turn out to be unprofitable tosell a apartment to them. The ordinary fee of a Zillow lead. I talked to a Zillow rep a bit at the same time agoand he said the natural cost, as a minimum in San Diego County and i know it’s excellent for you.Nevertheless it’s one hundred andsixty eight dollars per lead. Now, I do not know what your shut cost is, butif you have to buy 100 leads earlier than you close one house, it’s hardto turn that into a revenue. Right. So either you bought to get really goodat changing the hundred sheets that you simply purchase or you’ve got obtained to do something else in view that thecost of those leads is $one hundred sixty now, but it’s going up next year. Mightbe 2 hundred after that. I probably four hundred. Right. It becomesunprofitable to keep purchasing leads this manner. So after I generate your possess leads. Proper. Why now not attract the dream clients thatwant to work with you rather of getting yet another corporation put their message out, attractthe leads that they may be watching for, trying to buy names and numbers andthen sound back to you.Proper. It’s a revenue for them. I suppose Zillow somewhere in the 1.5 billion buck variety proper now. But in the event you believe concerning the fee of genuineyour possess wants, it’s it’s pennies compared to comprehend most of our consumers aregetting leads through content material advertising. Undoubtedly beneath five greenbacks per lead. And that makes it possible for you to win. Correct. That permits you to spendmore money to accumulate more clients. You could ramp up. Which you can stay as busy as you want to be ifhe will get you busy and you get too many leads. So that leads different marketers. Proper. Come to be your possess Zillow. These leads to someone else or get thereferral rate that comes out of that. However factor is, is you must appeal to the clientthat need to work with you as you place content material available in the market and use you answerthe questions that your viewers has.Persons shall be drawn to youbut need to work with you. They will say, seem, you you realise me? You understand what i’m going by way of? You’re providing solutions toproblems that i’ve. I want to work with you. So instead of havingtwo cold calls, a la leads seven, 10, 15 instances, we in the end get somebody on the phone. They’ll turn out to be calling you. They’ll need abook on your calendar. That’s the difference of generating leadsthrough content versus shopping code. So that is resonating with you.I like to listen to some ofthe comments you’ve gotten beneath. Just inform me what you guys areplanning on doing for twenty twenty. What your content process looks like. What are you gonna be talking about? Who are you gonna be interviewing? Proper. We speak aboutcontractors to interview. We talk about your legitimate actual property. Individuals of your workforce, whether or not it’s atitle corporation, your mortgage officer, probably even interview your dwelling inspector. And speak about the home inspection procedure. And what’s that like? Werecently purchased a dwelling. Good, i’ve been about ayear seeing that we purchased it. And there quite a few moving components onthe transaction of the real property occasion. And when you look at all of the folks thatare involved and each state has yet another crew of men and women. Proper. And Californians may also be differentin Texas, which is different in ny. You’re going to have differentpeople that you work with. Bear in mind all the participants of that teamand every person else involved with serving to the homeowner purchase or sell a residence and who youcan talk to you, what questions that you may ask him, the way you create first-rate video contentthat’s going to reply your purchaser’s questions.That is what your content material process needsto be for twenty twenty. So, again, you don’t need to stop buyingZillow leads, but simply don’t forget probably some substitute approaches with a view to prevent some moneyand permit you to have a greater conversion ratio. So that is my hope for you guysas we wind down the yr again. Sure. Have a glad vacation trips. I know Christmas is coming up subsequent weekand New year’s is falling quickly thereafter. So have a fantastic subsequent couple weeks.Hope you guys are having fun with your time with yourfamily and making 20 gonna be a satisfactory 12 months. So maintain going at it. Keep keep struggling, maintain showing andkeep chopping by means of the struggles. And guys, we can see younext week on facebook Friday. Until then, have a glad Friday..