– All correct, hi there, all people,welcome today to our interview. I am interviewing Ericatoday from Katy, Texas. I chose Erica for a veryspecific motive and that’s that I related with heroriginally on fb. I don’t even recollect how, firstly. Might be Erica remembersI’ll ask her in a second. We began connecting and she or he used to be virtually learning some of my ways that I do for getting visitors tomy actual property internet site, and producing leads on-line.Absolutely, I suppose it’s going to were the excursion lights web publication post that at first caught my awareness. Anyway, i am gonna let Erica tell you about some of these tactics. She caught my eye wasdoing some gigantic, tremendous matters on social media and wasmaking plenty of noise like I do on Facebookand I was drawn to that. Erica started in the real estate market just three years ago, and that used to be after 10years in science earnings. She was once probably the most topsales sellers within the country for the product she represented. Quite her speciality wasmarketing and negotiation which is what she introduced overto her real property business. She is in Katy, Texas, and would absolutely love your referrals. I’m going to let her tell you more concerning the areas that she serves too so thatyou can send these over. Erica began in 2015, and rose amongst the topagents in the nation. Hello, Erica, welcome to the call.- hi, Lori, thanks so much, and you are making me sound really good. – well, you are performing some massive stuff moving and shaking and that i love it. Do you consider the way you and i how did we join within the first place? – I do, genuinely at that factor I was once with Keller Williams PremierBrokerage here in Katy, Texas, and my group lead, Terri Montgomery, had a meeting with me and that i instructed her that I was once inquisitive about workingon online lead generation, and she had acknowledged your name. I guess that she had comeacross you at a former, you understand, one in every of theKeller Williams hobbies, household reunion, or anything like that.Your title is out there, surely, so I seemed you up andgot in touch with you, and, definitely, used to be seeking to carry certainly one of your guides right here to Houston, and i would nonetheless love to do that. – Yeah, me too, connect with Sabrina. We might love to get in the market. I consider I did Houston once,but i’m no longer one hundred% sure. I know we did San Antonioand I cannot take into account, I traveled rather a lot, but I’dlove to get out there. All right, so tell me the rationale why, well, to start with, youserve Katy and the place else? – I center of attention chiefly onwest Houston, I mean, undoubtedly, Houston, Texas is a massive discipline, so I focus on the west facet,but i’m going to go moderately within forty five minutes to an hour of Katy, so i do know numerous these areas. Of path, you mentioned thatmy former job was in income, so I’ve traveled plenty of these areas, and i have performed sales all overthe west facet, north aspect, downtown, and south facet of Houston. – k, got you, and also you’rean man or woman agent, proper? You do not have a team? – I sure am, on the moment i’m looking at working my manner up tostarting to build a group.- okay, well, it is reallycool seeing that as you realize that’s my distinctiveness is I do have a crew. I don’t work with customers myself. I have never worked with aclient myself considering that 2010, and all of the leads that Iclose are generated by me, and closed by somebody else, so that is a fairly robust factor when that you would be able to get to that level relatively increases nice of existence, so if that’s ever abusiness mannequin of yours you sure have the naturaltalent to construct that way should you ever head that approach,however, anyway, that apart, so inform us the reason why we’re talking today is on the grounds that you closed sixty six% of your enterprise last year via fb, so withonly being your third year as an agent you closed a number of dozen houses, and a lion’s share of thosewere by means of facebook, and i do know that after wesay via facebook that has a couple of process, and a couple of direct supply. These don’t seem to be all bloodless leads, and now we have got referrals in that blend, so inform us what it manner to be a strategic Facebooker such as you.- ok, so yes, I callit strategic Facebooking. Essentially, i am making use of facebook for lead generation and referral industry. The numbers worked out,so final year in 2017 on my possess I closed 29 transactions, and 19 of those werefrom referral industry that I generated throughmy presence on fb, and strategically using that platform. – whilst you say referralsare you speaking about agent to agent real estatereferrals or consumer referrals? – i am actually talking about my sphere of affect referrals as well as agent to agent. I tremendously increasedmy agent to agent referrals last 12 months by means of myutilization of fb. – okay, so you are gettingreferrals, names and numbers of alternative buyers and marketers, and you are gettingthese from past clients, your sphere of have an impact on, and by means of different real property dealers. – yes, correct. – And you’re doing this throughyour presence on facebook, so you are creating new relationships, and cultivating existingrelationships is that proper? – yes, and it can be all about being gift, and staying prime-of-mindand sharing objects of value.- Let’s begin with when youfirst decided to do this what was going down whendid you get an notion that this was once something that you could do to generate trade? – sure, okay, so after I firstbecame a real property agent I had started out with awell-known world brokerage. It was once not the one thatI stated earlier. I remember being within the administrative center, and in a single assembly Iremember the managing broker saying that we should restrict our posts on our personal facebook web page.Of direction, they weretalking concerning the cause of having a trade fb page. I believe that theymentioned something about an 80/20 rule that you wantthe majority of your posts to be about your personal life, and the 20 about business. I don’t forget another marketers announcing that they did notbelieve that any trade will have to be in your individual fb web page. It failed to make sense to me. Everyone is on fb. We absolutely have interaction and Iguess virtually see extra men and women in that medium than wedo in simply every day life due to the fact that we’re so consumedwith anything we have now occurring in our immediate worlds and our households. One of the vital matters thatstood out to me as well after I switched over to another brokerage was I was once being told notto be a secret agent.Don’t be a undercover agent. I form of connected the two and i mentioned, i do not want to be a secret agent, so might be i’m going to put my nameon the facet of my automobile, you recognize, but why i’d hide myself on the largest social mediaplatform that’s available in the market, so I began making use of fb. I did variety of tread evenly considering that I think that I was letting other persons’s opinionsinfluence what I was once doing, so i’d publish each once ina at the same time about an open condominium, or, you understand, after I bought my first checklist my signal within the yard and how proud I was, and matters like that.I get inspired, additionally, after I believe like i am placing a ripple within the water, or if somebody else seems to be, you already know, i guess criticizingwhat i am doing when I recognize that what I did received a effect it drives me to want to do it much more. So I had actuallyreceived a private message from one more actual property agent, and it was once a neighborhood agent who we had been associates with, and our kids went to the identical tuition, and this agent had mentioned thatshe didn’t want to offend me, but she used to be going tounfriend me on facebook given that she failed to want to see about people’s professionallives on there.It was supposed to be fun stuff. In the beginning I used to be offended by means of it, and then I made up our minds that, you already know, I can’t let this offendme so I informed her I said, "hear, you could unfriend me if you need, "but that you can additionally chooseto simply unfollow me." the important thing in unfollowingwill sort of play in later into the strategic Facebooking, and the way I do that andwhat i am speaking about, so, you know, it was once interesting.The object is for me, Lori,is i do not necessarily have to care if I’mpissing off different sellers in my neighborhood workplace or in my regional field on the subject of the advertising, and the success that i am developing for it. Now i am a folks individual. I am excellent at relationships. I want folks to love me, however I are not able to let myself be offended if, you already know, in detailed,they may be getting jealous by using what i am doing I say,you understand, put up away, and the people that want to see your stuff are gonna continue to comply with you, and those that aren’tare gonna unfollow you, but you were certainly not gonna get their industry in the first position.- Yeah, I agree on that in view that i do know you and Icould talk for hours and hours about that targeted same subject, incidentally. To begin with if you happen to’renot upsetting someone you’re doing it improper. If someone will not be complainingabout you if they may be not, , i am a kind of humans that it’s normally black or white. You both quite likeme otherwise you cannot stand me, and i in general didn’t giveyou a motive to not like me i’m just to your facesomehow an excessive amount of, you already know, so I get it, I one hundred% get it.So these people thatare going to be afraid of creating an excessive amount of noise, and flying method above the radar this is probably not a best method for you, or you may also pick and choose little bits of what we’re gonna talkabout and apply that, but Erica and that i aredefinitely a few women that we simply go and if you do not love it our business probably isn’t for you. We’re typically not meant tobe, you recognize, in that world. I get persons all the time with the intention to call my advertising and marketing corporation, Ballen manufacturers, they usually wish to do trade with us, and they’ll inform my workforce, oh, yeah, I needed to unfollowLori a year in the past, you understand, but i like what she does, some thing. Ok, so that you also see me on YouTube. You additionally see me on weblog posts. You also see me on this,you also, that’s ok there is also specific, you don’t want to get my emails everyday, or you don’t want toget facebook everyday, however what we’re speaking aboutis cultivating relationships with men and women by way of socialmedia and by means of facebook.Erica, inform them what it is that you accomplish that that you’re now not simply shoving your small business in people’s face what are you doing that makes men and women enthusiastic about what you’re doing? – definite, so i’ll startwith how I set it up, after which i will tell you what I do with it. Probably the most matters about facebook is that each person talks about having a CRM. Good, fb is basicallyyour social media CRM. You’ve got the capacity to staff folks, and you’ve got the abilityto send out information to those organizations situated off ofwho you’re trying to target, which is what you do together with your CRM, right? I was of the opinion priorto being in real estate that I virtually had weeded outmy buddy record on facebook. I might weed out my friendsand unfriend, defriend. I have no idea what the suitable term is, unfriend folks at all times i might do it every few months, and i stored my pal’s record low considering that I just didn’twant them probably to peer some of my political posts, or different private thingsthat I had happening.When I came into actual estateand then made the choice that I was going to head in this I just began the hell with it i’m gonna friending all people, so any one who wouldsend me a pal request, and nonetheless to this daywhen I get friend requests I take a seem at who the man or woman is, okay? Due to the fact that you’re going to getsome spammed friend requests. You’re going to get particularly as a female from some single guy whosegot five pix on his web page, and definitely that’snot the type of man or woman that you want to position on. – without a shirt on or just his abs, proper? – exactly, so I see what they may be doing.All actual property agents forthe most part have it in their public view that you will see that they are an actual estate agent, and, incidentally, if youdon’t you will have to, you recognize, or you’ll find if they’re an inspector, or a lender, or you already know,an insurance character, a person whose making an attempt toconnect together with your personally, whose already within the industry, and then, of direction, you’vegot your typical sphere of people who do not qualify as one of those folks, so I do permit each person justabout to friend me on facebook, but where the difference is, and if you’re gonna startimplementing this concept you’re gonna must go back by way of your current buddy list, but the amazing thing about fb is it gives you the abilityto create various companies, so you’ll observe that when you’ve got put in your facebook private profile that you just graduated from Katy excessive university it should automaticallystart grouping you in, or recommending other men and women who attended Katy high institution with you, and which you can put them into a gaggle, so I determined to preserve it easy.I know that one among mycoaching applications i’m in now, Hank Avink, he is got alist of specific agencies that he organizations men and women into. Hank, i am sorry, I probablysaid your last name incorrectly. – Are you speakme about Hank Avink? – sure. I simply maintain it easy and i’ve, you realize, I utilize the restricted record that’s already constructed inas a group in fb, after which I created an actual property workforce, and then I could have household. I have a gaggle for formerclients, and you recognize, you are able to do differentthings with these companies. I may just need to make a poston my personal facebook web page that simplest my former clients can see. I may need to put a publish on there of an inventory i’ve comingup that I simplest need agents that i am connected with who’re within the agent team to see, and whatever that i am gonnastart making use of here in 2018 is more concentrating on someof the actual property sellers that i am neighbors with which can be outside of my immediate area, and i could start putting on some posts that most effective they may be able to see thathelps me stay in entrance of mine on the subject of their referral trade.- Let me ask you earlier than we go too a ways seeing that I need to make surewe keep within our timeframe, and i need to get to the nuts and bolts. Apart from the strategiesof how we do our lists, and our businesses and matters like that, and selecting who sees what, what are you doing specificallythat is inflicting folks to need to do trade with you? – I think what i’m doing peculiarly is that the posts that i am growing intent me to remain high-of-mind.You have people who areon your fb web page who I say lurkers and stalkers, and you’ve got acquaintances available in the market, or in case you friended neighbors who see that you have justlisted a neighbor’s house, or they see the photographs thatyou’ve carried out of the record, or that you have paid for a staging seek advice, and you are displaying a earlier than and after, and so they see these things almost always adequate when they’re to your page that after anyone mentions to them that they’re lookingfor an actual property agent whose identify is gonna come up? They’re gonna recollect seeing the things that you are posting to your facebook web page, and this has to do with Instagram. It has to do with Snapchatand another LinkedIn, and another mediums in the market, too. One of the vital methods thatI make use of all of this, and ensure that I’mtying into the individuals that I need to goal is making sure that i know how to get to the proper men and women whether or not it is on my private facebook page, my business facebook page is gonna reach a completely unique crowd than my personal Facebookpage is gonna reach.One of the vital things that i really like about my business fb web page the place I quite often submit things just about work is which you could export yourcontacts electronic mail addresses out of things like LinkedIn, or if you happen to’ve received a child in tuition, and you have got a college directorythat shows dad and mom emails, you can take all those emails, throw them right into a spreadsheet, and import them into fb, as a way to utilizethat as a goal viewers on your online business facebook web page while you raise posts or run advertisements. You recognize, equal with informationyou could get from people that are living on your neighborhood. To your individual web page thepeople that you are associates with they’re gonna see your enterprise put up, but they also understand that you are a individual, and so they increase a personalconnection with you that I believe is tremendously predominant considering that this is more ofa relational technique to looking to generate leads, and get referrals than itis, you already know, transactional.I am no longer settling on up the phoneand bloodless calling humans here. – k, so let me takea step again a second. What i am listening to is that you’re doing plenty of facebook posting. You might be marrying your personalbrand with your official in order that humans see who you might be as a girl, as a mother, as a spouse,as a loved ones member, but you are relatively focusedon trade posting, and staying high-of-mind, so you’re okay withposting your open residence, or your listings, or whateverto draw their concentration there, so you’re very energetic. – Yeah, and there is an additional factor too, and all that ties intowhat I began about when we first startedtalking used to be, you already know, i’m not being a undercover agent, correct? So the opposite factor is that whenI interact with them as good it’s not simply them seeing what i’m doing it can be me interacting with them, so after I like their posts, in particular, i can go into fb and filter down, and go and consider my prior clients, and notice what they have been posting.Perhaps anyone just had a youngster, all correct? Then it can be integrating different techniques, so i take advantage of a approach referred to as send Out cards, and i will take a picture that that man or woman posted on their social mediaside of their new grand youngster. I can go in, i will be able to create a card that’s customized completely with them, and send it with a gift, and it maintains that relational trade. I’ll tell you what, evenwith programs like that whether or not it is a handwritten card that you simply go get from the shop if you’re utilizingsomething like ship Out cards i have noticeable that various my previous purchasers will take a photo of it, and then tag me on social media, which in flip is extra justfree advertising with me considering the fact that numerous them say, "seem at what my realestate agent simply despatched me." i’m nonetheless their actual estate agent although they closed ona transaction two years in the past.- Yeah, that’s fairly robust. I have been a ship Out Card user for years, and i’ve received an integration process constructed the place we use Infusionsoft, and my advertising and marketing company Ballen manufacturers we’re Infusionsoft builders, so we built-in a approach where whenever somebodyon facebook has a birthday, or has a child or there’sa loss in the household that we are able to add one littletag on Infusionsoft, and through ship OutCards it’ll ship items, it is going to ship sympathy cards,it’s going to ship the whole lot. Now we’ve really switchedover to a new card enterprise best considering the fact that it is alittle bit smoother for us with how Infusionsoft works, but it’s precisely what you simply mentioned. It is so robust. Individuals they get so excited to get a new baby card, ora birthday card or something that they’re going to tag usand publish it on facebook. It makes them suppose precise considering that what number of individuals are sending cards anymore, like hardly anybody, you recognize, so what you’re doing, Erica, at Keller Williams, andyou might remember this, from being at Keller Williams we now have I do not know what’s it? Is it nonetheless a 36 contact, maybeit’s referred to as whatever else, but the idea of thismarketing campaign is that it was loads ofdirect mail is that you’re touching your consumers acertain amount of instances for the period of the 12 months and what you are doing, and i do the same thingis by means of social media you’re creating these touchesby liking their posts, by commenting, by sharing, by producing their intereston your fb wall by sending them a card, right? You may have just introduced thisold-original junk mail and (mumbles) into a digital world.- exactly, and that i acknowledged Hank prior, Hank, once more, Avink, I think is that? – I can have it improper, I knowwho you’re talking about. It’s A-V-I-N-k in some form of order. – And he has a coachingprogram known as 36 to lifestyles, and it is really exciting. I simply began this teaching program, and each he and MonicaWeakley are my coaches, and we’re studying about this as good on making use of fb, and he genuinely in his program tells you that if you are making these many connections, and have this many meaningfulconversations by way of fb if you happen to do X, Y, Z per year, and he offers you the numbers centered off of what he honestly did that you simply will have to be ableto shut 36 transactions in twelve months from fb alone, so between what I had already been doing, after which what i am learningand incorporating, you recognize, opening to include with the mannequin that they’re instructing me, you know, the 19 transactions I hadlast 12 months could turn out to be, I imply, just blowing up this 12 months, so between my on-line lead iteration with my Ballen pals website, and then, you know, making use of fb that is one of my maingoals right here for this 12 months is to proceed to developthis and construct this out.Now I do wish to mentionbefore we get off the phone that I do tie different sources into right here, so, once more, I mentionedthat i’ve the internet site that your organization built forme which i really like by the way, so i’m going to put up blogs on my internet site, after which i will go andtake the hyperlinks to my blogs, and regularly I simply put thoseon my trade fb web page, after which i will tie invideo to catch the attention, and get individuals to seem, and then have it return to my website, so then i’m pulling thesocial media interaction over to my internet site to the place men and women could start clickingaround and studying extra, studying different weblog posts, almost certainly shopping for homes, and might be filling out acontact kind there as well. – Yeah, and i wish to pointout a couple of matters, exceptionally, for the listeners, and any person that maybe new.I am a marketer. I’d say i’m a trainer first, almost always marketer second. I am not certain which one comesfirst they may be awful close, however as a marketer what I wanteverybody to comprehend is what Erica is talking about, and the best way she saidthat Hank explained it I want to be careful abouthow that’s worded that you would close 36 transactionsthrough fb on my own. What’s really happeninghere is Erica already within the examples that she showed, and i am gonna bring upsomething else in a minute before we go that she did not carry up, however within the examples that she showed with cultivating your sphere of impact, cultivating prior consumers, incubating them by means of fb, right? You are not clearly generatingthose leads for facebook, and you’re not rather when yousay via fb alone.Facebook is a medium to enhance your brand to stay top-of-intellect. It might be the same thingas doing radio or television to current clients to remind them you pop with the aid of when you’re showing up to change someone’s batteries, or bring them a pumpkin or whatever within the usual senseyou’re not generating a lead by means of that pumpkin, you might be touching thatcustomer you already have, which reinforces yourbrand and your attention, so fb on this case is a procedure to continue cultivating relationships. You are now not fairly closingthem through fb on my own that’s a aiding aspect, right? And such an important one.Now here’s where Erica isgenerating new relationships whether or no longer she realizes it or stated it, and i will be able to see it and i see it for the reason that I respect it in view that this is what I do. What Erica is doing nowis she’s going into other fb corporations and sharingher matters that work. For illustration, she goes intoanother fb staff that has 20,000 actual property sellers in it, and he or she says I just generated, I forget what number of, i have it written here, holdon, i’ve it highlighted. I do not know 20,000visits to 1 web publication post on where to move see holidaylights for Christmas, which I believe youlearned by means of my approach, but the way in which you did it used to be all you.You strategically obtained out there, you bought it in the mother corporations, you bought it going viral onFacebook, you did a quality job, and also you went and shared that in this different facebook workforce and stated, "Oh, no predicament, here’sexactly how I did it," and you gave them all you haven’t any secrets, you gave them precisely learn how to do it. Then in December of this 12 months I noticed you went into a type of groups, and you posted how youfailed at whatever, how some thing traumaticthat had happened to you during the yr, and then you definitely shared yourstory of how you rose from it, and you shared your booking calendar that every person used to be droolingover and desired a copy over, and you in general might havesold a millions bucks valued at of those calendars that day should you had them to promote, however you weren’t there to promote whatever you were there to giveaway what you discovered, and what your comeback was like, and i do know from my possess experience persons do not realize that70% of my closed industry comes through fb, and it comes throughagent to agent referrals for that certain purpose.The other 30% comes from search engine rankings and cold leads, but what happens is I gointo these different groups, or my own organizations and that i share how I failed, after which how I made itthrough it or I share here is how I acquired a hundred leads final week. The day prior to this is a exceptional instance. I got a lead two days in the past, and it was once by means of ablog that I had written on closing charges when sellingyour residence in Las Vegas, which you more often than not heard mesay a million instances, Erica. That is my prime record earner. 2nd to that’s theReal property Market record, so people Google how muchdoes it rate to purchase a residence, and how a lot does it price to sell a residence, and i rank on high forboth of those blog posts, so an individual landed on thatblog publish, they Googled it organically now not paid, they filled out the instanthome value calculator that i have on there, after which they became a lead. My AutoPilot ISA textual content approach dialed them. "Do you relatively want to sell a condo?" "sure," they texted back my teamgot on it, the agent got it.We listed it yesterday 24-hour turnaround. I tell each person the way to do it. I even have a training approach they may be able to buy at Rank Like A Boss.Com, but I give all thisstuff away for free, too, if you already know where to seek out it, you realize, and that helps considering the fact that of thatI always remind men and women i am in Las Vegas and in Henderson, and Lori Ballen teamwould love your referrals, but right here you could have this. That is why i am doing these interviews. Here which you can have this. This is Erica’s top tipsfor strategic Facebooking, and Erica would really like yourreferrals in Katy, Texas, or in the Houston area. – well, I think one otherimportant factor to tie in there that leads again to this wholestrategic Facebooking, too, is that when you’re sharing that stuff when you put up whatever, , should you posted somethingin Lab Coat retailers, or one of these different facebook agencies how many new friend requestsdo you end up getting from different actual property marketers? – it is giant.- And it starts exploding, so going again to the strategic Facebooking that is once I framing those marketers, and putting them on organizedgroups in my fb CRM, after which I additionally will, youknow, put them in BombBomb, and different, ,I’ve acquired Drip Campaigns I put persons on and thingslike that, you already know, to remain top-of-mind identical to you stated, so that they know that Erica Stietenroth of NextHome actual estate situation is their referral agent for west Houston, and also you attempt to stay high-of-mind. – precisely, so you’re doing both. You are cultivating present relationships that wouldn’t most likely be cultivated if you happen to weren’t doing whatyou’re doing on fb, and you are producing new leads by means of agent to agent referrals with the aid of being official, by means of telling your story, and by means of sharing what you understand, and what works and what you be trained, and that is virtually what stands out to me is the best way you’re doing all of that, and you’re lovely ordinary at it the place different folks could have to be, they would must remindthemselves or put it on a calendar that, hello, I have got to go sharesomething useful this week, and it does not ought to bewith different actual estate sellers.Let me provide you with an example. I started a fb groupfor my geographic farm, which is the place I live in Summerlin. It is a enormous subject Istarted a fb team. I advertised the group ona facebook advert and said, "howdy, Summerlin, this team is for you." I pay-per-click on andpeople would come over, and they’d request in, after which i’d investigate the county documents to ensure that they wereactually a home-owner here, after which i would let them in.If they weren’t i might sendthem a message and say, "the place do you are living?"and they would inform me which village in Summerlin, after which i would recognize thatthey have been a house owner. I’ve continually been verycareful about who to let in. Then once they received in Ihad to feel to myself how do I provide these folks price? So what I started doing is pronouncing, "hey, everybody, whose the bestpediatrician in Summerlin?" Then I made a record ofall of their answers, and i put that on a blogand I gave it back to them."good day, every person, here is a collective record "of each person that you just said "was the fine pediatrician in Summerlin, "and i put it on aninteractive map for you "on Google maps as well." This goes on your entire blogs, and all your stuff you make sure you could have your brand on there. I’d placed on therethis is courtesy of me, and, "Oh, by the way, "i am your Summerlin actual property agent." Now i’m going to inform you what it took a very long time for it to begin paying off. It can be plenty of vigour, it can be plenty of work, it’s a variety of rationale, but if you have a geographic farm, or you will have acquired a specialitylike navy or fifty five plus, or you need to start a momgroup or a grandma staff, or a dad team, or a firemen staff, or a soccer mum or dad group, or any of those sort of matters all you have to do is work out what do these folks ask within the staff, reply it for them in a waythat is particularly useful.They’re going to eat that up like candy. It is an undoubtedly outstanding process if in case you have the time to do it. The rationale I say earlier disturbing is on the grounds that I didn’t have the time, and, ultimately, I reallydidn’t have the ability to useful resource it out to, and would like to convey it again some day when I to find somebodyhyperlocal that I need to rent to run our hyperlocal department out here. – i would tell peoplewhen you corporations watch out what you start on account that you may have acquired to be certain, and the important thing to all of this whether or not it can be a group orjust posting on fb, you understand, such as you mentioned isgonna be the consistency, however, you understand, I began a group here referred to as Katy home Values, and then I put legit site since I used to be involved that an additional agent could attempt to reproduction my suggestion, so I had started puttingmonthly market studies for the subdivisions that had been requested with the aid of the contributors in there, and then final yr abouthalfway by means of into the fall I began getting so busy that I wasn’t competent to getaround to those market stories.Once more, it can be simply me Idon’t have an assistant, so just watch out what you begin, and make certain that you just canfollow via with it. – Yep, identical to any otherlead generation method you need to know what it can be gonna take, are you able to commit, how a lot is it gonna price, how lengthy earlier than it returns, and are you inclined to wait long adequate, and put the vigour and time and money into it earlier than it returns, and if the reply is yes then don’t quit five minutes before the miracle occurs. Stick with it, do the stuff, and Erica you’re gonna continue to develop. You’re doing a pleasant business, and your strategies are spot-on.My prediction for you is your agent to agent referral trade is going to develop vastly, and should you ever need to do a name with me i will mostly aid you onsystems and price range on that on the grounds that you really received toknow how you are making money as a referral agent considering that it could actually catch you quick if you are not understandinghow that mannequin works.I have no idea the place you’re at with that, however simply as an FYI becauseI’ve been doing this that is kind of my world. – it could be first-rate. One factor that I haveto simply throw out here simply seeing that I believe itadds a bit little bit of humor to all of this, you already know, Iam on my cell always. I certainly would sayI’m addicted to my telephone. I’m generally hooked on social media, so i am on it posting stuff always. My husband will jokingly are available a room whether he’s getting residence from work, or, you recognize, just walkingin the residing room, and i’m sitting on the couchstarring at my telephone monitor, and he’ll say, "What are you doing?" i’m going to say, "i am working,"and he’ll start laughing, and he’ll say, "You meanyou’re Facebooking." – Yeah.- Yeah, i’m, and it’sworking for me, you know. So. – Yeah, and it can be the samewith Snapchat or Instagram, or LinkedIn or Twitter orwhatever social network it is that you are applying yourself as long as you understand what you’re doing you’re seeing a return on it it’s not just a time suckas Ben Kinney calls it, but you’re fairly doing it strategically such as you said, "StrategicFacebooking" then it will pay off. Erica, I need to thank youso a lot for joining me in these days. Erica Stietenroth, didI pronounce that proper? – that’s correct. – ok, in Katy, Texas,and i will put a hyperlink to all of Erica’s contact understanding, how you can attain her, tolearn more about what she does, to ship her referrals, tofollow her on social media.She’s gonna provide me a bit guidelines, and extra on what it’s that she does i will put in the writeupfor all of you guys. Continue to watch Erica due to the fact that she’s gonna do colossal things, so thank you a lot, Erica. I appreciate you being the sort of first-rate Ballen company’sclient and recommend, and i’m going to proceed to networkwith you wherever we are able to. – without doubt, Lori. Thanks for the possibility,I recognize it. – All proper, thanks, yougo out and have a first-class day. – All right, you as well, bye bye. – ok, bye bye..