As a Real Estate Professional, working on expired listings is a necessity. Such listings are becoming more common and available due to the changing real estate economy and an inability on the part of other agents to stay ahead of trends.
Remember, consistency makes a difference in prospecting and this is true of expired listings as well. The agent who follows up most often wins. The best way to build a level of consistency into your program is to schedule it by calendar and make it a habit. Do the follow-up calling at the same time, on the same day every week and soon, you will notice the consistency becoming almost automatic, a habit.
Deliver a package to the expired listing on the day it expires and then follow up with a call. Your package should have a letter of introduction, a personal brochure, a flyer with information on your marketing plan that includes your internet marketing strategy, your business card, possibly a flyer on the property and an example of other marketing pieces you use.
Keep calling consistently to get an appointment and make the seller the focus. Don’t give up after one or two calls. If you get an answering machine, leave a short message, saying that you have noticed that their home is no longer listed, but there are no records of a sale and that you wish to talk to them about marketing their home, to their best advantage.
If you do not have a phone number, send quick postcards or Send Out Cards every other day. Just a few lines to get you noticed is enough to show them you care. Make your package as attractive and noticeable as possible. Be sure to include a photograph of the home if you can to make you stand out in a crowd.
There are two major steps in making yourself successful in expired listings. You must be consistent with the follow-up and you must stand out in the crowd of professionals who are after the same deals. Be different, be visible and be regular.
Real Estate, Business and Life Coach Cheri Alguire has partnered with hundreds of Real Estate Professionals and Small Business Owners to help them become more successful in business and in life. Coach Cheri specializes in Group Coaching for Small Business Owners, Working Mothers, Real Estate Agents and Managers. Learn more at www.NextLevelServices.net.