With the average days on market up in many markets across the county, more and more Expired Listings are showing up on a daily basis. Expired listings are a great lead source, but only if you have a plan to work locate, follow up with, list at an appropriate price and then market properly so that it will attract buyer leads and then sell.
You can find Expired Listing on your local MLS system, or you can use a program like that one outlined at www.ExpiredRealEstateLeads.com that will do much of this initial research.
Then what? We will be talking about that in the weeks to come. Below you will find some information from NAR. What do you think about this plan? How would you modify it to fit with your market? Your style? Send me your comments and we will review that next week.