We often expect that the cost of our service is going to be the big objection that we face. Often, the objection is really about the prospect's fear of making a decision. This is usually the case when countless previously unvoiced objections crop up just before you ask for the prospect to sign the documents. The prospect could be gripped by the six fears of Buyers and Sellers.
1. Fear of making the wrong decision
You will hear them state the need to talk with someone they trust to stall the process. ...
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Houston, we have a problem.
In 2004 our company surveyed more than 481,000 REALTORSĀ® with an average of 12.1 years in the business. You know what their number-one need was? To get more customers. Then in 2008 we surveyed nearly a million agents and asked them what their number one concern was, going forward. Again, overwhelmingly, it was finding enough business.
Even earlier this year (2010), I ran an unofficial poll on my blog. We have thousands of agent visitors every week. Guess ...
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In the Swanepoel TRENDS Report I regularly discuss trends in the printing and publishing world. For example trend #1 in the 2006 Report was titled "Electronic Devices Take Center Stage"¯, the 2007 Report extensively discussed "Web 2.0"¯ and the in 2008 trend #3 covered "The New Digital Currency."¯
My recent blog on ActiveRain titled "Is Print Finally Dead"¯ drew over 150 comments with opinions from both sides of the isle, with the majority predicting the demise of newspapers.
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The final article in Matt's Max-Bang series last week (the one on cutting your overhead) really hit the nail on the head. We did exactly what that article says, and it saved our business. I told my story to Matt and he suggested that I share it with his readers in a guest post, so here goes.
Early last year, our real estate practice was on the verge of bankruptcy. My wife and I have been in real estate for ten years, but as with a lot of ...
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While it is true that your social life can and should lead to business referrals, it is a good idea for luxury real estate marketing professionals to separate the concept of business networking and social networking. Business networking can actually increase your bottom line faster because of its focused nature and clear intention: helping one another develop more business. What can be more clear, simple and, most importantly, direct?
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Studying the pursuits of your clients is extremely important to your success as a luxury real estate marketing professional. Although this may not apply to all of your clients or to all luxury real estate markets, the quest to possess the finest and the rarest objects in the world is definitely one of the exciting sports of high net worth individuals.
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As a luxury real estate marketing professionals studying examples of niche marketing done right in the luxury realm can give you tremendous insight on how to position yourself and standout from your competition as a luxury real estate marketing professional. Luxury books are a case in point.
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Allow me to pose a question. What does it take to become the top listing agent in your market? If you've ever asked yourself that question, you're already on your way! You've shown that you're interested in mastering the listing side of our business. And you've acknowledged that you are competitive "” very competitive. You've shown your desire to become the best at something, so you're not interested in mediocrity.
What if I told you that the difference between a struggling agent and ...
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As a luxury marketing professional one of the great ways to promote your marketplace is to report on the local festivities. For example, we are planning to go to the Annual French Festival in Santa Barbara, Saturday and Sunday, July 17 & 18 (Bastille Day Weekend), from 11 a.m. to 7 p.m. in Santa Barbara's Oak Park. This is the 23rd annual event, and they are expecting over 20,000 people to attend. Admission is Free.
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