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Inman Real Estate Blog

Inman Real Estate Blog
Posted on : June 26, 2009
How and where can new real estate agents market themselves if they haven’t chosen a specialty?
In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and running and know that they need individualized content and an agent bio that makes them stand out from the crowd ... ...»

Compensation model crucial when creating real estate team
You're working 14 hours a day, you haven't had a day off in months, and you're losing market share to competitors because you can't keep up with all the incoming business. Once you have made the decision to start a real estate team, the next step is to determine how to structure and grow your team ... ...»

Inman News, Lumentus Social announce strategic content partnership
Inman News today announced a strategic content partnership with Lumentus Social that will provide a filtered news feed for Lumentus Social to distribute over social media networks including Facebook, Twitter and LinkedIn. Integration of Inman News and Lumentus Social is ... ...»

Why bitcoin will move out of the gray zone and be embraced by more big names
Last year was a great year for bitcoin, with the digital currency going from a “fringe, techie libertarian” thing to “more of a mainstream technology,” says Alan Silbert, founder of BitPremier, a “bitcoin luxury marketplace” for goods and services including ... ...»

Paperless is great, but let’s face it: Brokers get more out of it than their clients
The terms “paperless” and the “paperless agent” get thrown around a lot in real estate. As buzzwords, they’re right up there with “mobile.” We get a little closer to actually being “paperless” each year, but there is still plenty of ... ...»

Real estate’s spring buying season fails to launch
Mortgage giants Fannie Mae and Freddie Mac have lowered their forecasts for home sales this year, citing low inventory and the affordability crunch that shortage of homes has spurred. After relatively weak home sales in the first two months of ... ...»

How to create an editorial calendar for your content marketing: Google Drive or Trello
If you're anything like me, you are always looking for an easier way to stay organized with your content marketing plans. For the longest time, I used an Excel-style spreadsheet in Google Drive with different tabs for my editorial calendar, which included ideas, keyword focus, published content and the weekly task list. It was really effective for us ... ...»

Neighborhood information like sex offender, school and crime data will fuel residential segregation
John Walko, a father of two who recently moved from Scranton, Pa., to a single-family rental in Charlotte, N.C., began his home search by filtering listings online based on location, price and photos -- the fun stuff. But as he continued to browse sites like Zillow and Trulia, he soon found himself digging through listings based on additional information: crime and school data. "I wouldn't have really thought of it too much," he said of the crime maps and school data he discovered on the sites. "But now it stands out. Now you go, "Oh, I got to look at this, make sure it's a safe community for my family.' " ... ...»

Homes are going fastest in the San Francisco Bay Area
Homes in the San Francisco Bay Area are moving faster than anywhere else in the country, according to a new inventory market report from Trulia. For markets across the U.S., Trulia calculated the share of homes for sale in its ... ...»

New-home sales drop to 8-month low
Sales of new single-family houses hit an eight-month low in March, according to a report jointly released by the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). New-home sales decreased 14.5 percent month over month to ... ...»

Google’s Street View now lets you travel back in time
Google has long allowed you to see what many houses look like using Street View, a feature of Google Maps. Now, you can also see what they used to look like, TechCrunch reports. When looking at site in Street View, ... ...»

3 reasons your leads aren’t closing and what you can do about it
Quick agent fame, overnight sensations and companies who build crowd followings fast have always scared me. Why? Because I know, billboards don't make deals. Whether you're marketing mansions or selling special spoons, the buzz you generate isn't half as important as the clients who actually close the deal ... ...»

Brand or boutique? Agents will base decision on systems and services offered
Whether you’re a boutique brokerage operating out of a virtual office or providing services to agents at a traditional brick-and-mortar location, agents will decide whether they want to work for you based on the systems and services you have in ... ...»

Real estate disruption may not be what you think it is
When I was a journalist in the 1980s and 1990s, I penned 1,500 bylined articles that appeared in metro newspapers around the country. Last year, I resolved to use my old dry clippings to start fires in my wood-burning stove. ... ...»

Consumer Financial Protection Bureau taking mortgage complaints seriously
A Realtor friend of mine recently asked me about the Consumer Financial Protection Bureau: "Do they really do anything when somebody submits a complaint about their mortgage company? Can I tell clients that it's not a waste of time to ... ...»

Evernote: very cool real estate tech tips No. 6 (6 of 10)
Evernote is a very cool program that, like Dropbox, you can put on all of your devices for access. Also, like Dropbox, it is one of those things that I have had for a couple of years and never used. It wasn't until I saw the CEO of Evernote, Phil Libin, interviewed by Charlie Rose that realized I was missing out and needed to finally check it out ... ...»

Existing-home sales remain flat
Sales of existing homes in March underperformed by historical standards, with purchases remaining mostly flat, the National Association of Realtors reported today. Existing-home sales slid 0.2 percent from February to March, to a seasonally adjusted annual rate of 4.59 million, a 7.5 percent ... ...»

Home values in 20 percent of US housing markets headed for record highs within a year
Home values in almost 20 percent of all U.S. metros will surpass their housing boom peaks over the next year, and affordability problems that have begun to affect a fraction of markets may spread to others over the next few ... ...»