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Inman Real Estate Blog

Inman Real Estate Blog
Posted on : June 26, 2009
Model Allira Cohrs’ breasts star in luxury listing video
Sex can be used to sell just about anything, including real estate. But knowing where to draw the line on this side of tasteful can be tricky. One Australian-based producer of listing videos, PlatinumHD PropVid, thinks it knows how to do that. But one of the company's recent shorts, which features model Allira Cohrs' breasts from an exhaustive array of angles, might lead some real estate professionals to believe otherwise ... ...»

Recharge your open houses
How about adding a branded "welcome mat" at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses ... ...»

Time for agents to make the rules
Zillow's plan to acquire Trulia seems to be the most significant event of the year in real estate, and it's tempting to choose a side. But it's quite clear from the debate there is no clear "right" or "wrong." In ... ...»

How bad habits are killing your brokerage
This recent article outlined the most difficult pitfall for agent's to avoid: losing your business plan in the chaos of the transaction. Often, agents find it harder and harder to return to their original good habits of daily prospecting and follow-ups. Instead they just start jumping from one chaotic sale to the next, until their business looks more like a tornado than a profession ... ...»

Keller Williams goes for ‘top-of-the-line’ transaction management system
Keller Williams Realty Inc. has upgraded to dotloop’s DASHBOARD+ transaction management system, a version built for brokers that offers “unlimited workflows,” one-click sign-in to dotloop, integration of dotloop with accounting and customer relationship management systems, and branding including company logo ... ...»

Trulia launches lender co-marketing program for agent advertisers
Trulia is launching a lender co-marketing program today that gives agents the ability to get more bang for the buck out of their ad spend with the portal, by letting mortgage lenders take on some of their expenses in exchange for shared exposure. In ... ...»

Searchable database of remodeling projects tracks costs, home specifications
Porch, a home remodeling site that's raised more than $33 million, has unveiled new features to make it a stickier destination for homeowners, as it seeks to position itself as more of a resource for buyers, sellers and real estate agents. Taking ... ...»

Over 300 real estate blogging and video ideas to last the rest of your career
Writing is a passion for me, but, as a novelist, my blogging seems to have taken a back seat. A friend and I have been meeting to discuss how we're going to get back to blogging and doing videos regularly ... ...»

The luxury development market is back
With cranes soaring high above in major cities and demand stronger than ever, the luxury segment is back. Learn about the state of this lucrative part of the real estate economy from Nat Bosa, president, Bosa Development; Erin Kennelly, senior director of research, The Mark Company; and Arden Hearing, managing director, Trumark Urban. Jennifer Berman Holt, general manager, Hilton & Hyland, moderates ... ...»

Authorities in no rush to stop ‘adverse possession’ home sales
Dallas city officials say they’re pretty much powerless to stop a man who’s described himself as a “real estate cat burglar” from obtaining homes from poor people under the guise of adverse possession and reselling them to unsuspecting buyers. Douglas ... ...»

Vacant homes attracting squatters
There’s no shortage of listings in scenic Placer County, California, where real estate agent Audrey Baker tells Fox 40 that vacant homes can languish on the market for months — and it’s not unusual for them to attract squatters. Baker ... ...»

Century 21 marketing guru Bev Thorne moves on
Bev Thorne, the mastermind behind Century 21 Real Estate’s multidimensional ad blitz and one of real estate’s most influential leaders, is no longer the Realogy brand’s chief marketing officer. Mike Callaghan, Century 21's vice president of digital and strategic marketing, confirmed ... ...»

Mobile app provides access to multiple MLSs
Real estate brokers and agents working in markets served by several multiple listing services can dream of the day when their MLSs agree to consolidate or share data with each other. Until that day arrives, brokers and agents who are ... ...»

Inman News producing ‘Luxury Connect’ conference in Bel Air, California
Inman News with media sponsor The Wall Street Journal announced today that it will host a daylong event on Oct. 23 in Bel Air, California, focused on how technology, new business models and innovative strategies are changing the luxury real estate market ... ...»

How to decide which property tour technology is right for you
Every so often, new technology comes along that improves the way we do things, and unless you've been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for real estate professionals who use audiovisual tools to market their listings ... ...»

MLS will send only the bare bones of listing data to Zillow, Trulia and realtor.com
In a bid to drive more traffic to listing brokerage websites, consumers will soon see only limited listing data when they search for Mid-South homes on Zillow, Trulia, realtor.com and other third-party public portals. In May, Inman News published a guest ... ...»

Building the impossible user experience
Jared Simon, co-founder and chief operating officer of HotelTonight, talks about how the company made the impossible user experience -- same-night mobile booking -- a reality. Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, moderates. ... ...»

Realtor.com operator Move losing chief marketing officer
Move Inc.’s chief marketing officer, Barbara O’Connor, is leaving her post at the end of September for family reasons. “(Barbara) has the full support of the executive team,” Move spokeswoman Christie Wilfley told Inman News. Move, which operates realtor.com under ... ...»