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Inman Real Estate Blog

Inman Real Estate Blog
Posted on : June 26, 2009
With help from Realogy, gay and lesbian real estate pros set to meet in Florida
Realogy's Coldwell Banker Real Estate, Century 21 Real Estate and Better Homes and Gardens Real Estate brands will sponsor the first ever national convention of the National Association of Gay and Lesbian Real Estate Professionals to be held Oct. 14-16 in Fort Lauderdale, Florida ... ...»

Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen
For the latest iteration of The Corcoran Group‘s “Live Who You Are” marketing campaign, renowned portrait photographer Annie Leibovitz photographed 12 notable residents and their homes in the four markets the New York City-based brokerage serves in New York and Florida. Leibovitz, who is known for her iconic photographs ... ...»

Real estate power couple, 3 children, killed in private plane crash
Prominent real estate lawyer Oliver E. Frascona died Sunday in a plane crash that also killed real estate educator Tori Rains-Wedan and her three children. Frascona, 67, was a senior shareholder at Boulder, Colorado-based law firm Frascona, Joiner, Goodman and Greenstein P.C. ... ...»

Former TabbedOut exec says RealSavvy will reimagine home search
Rick Orr, founding CEO of mobile app developer ATX Innovation (the people behind the TabbedOut app), is about to launch a new venture: RealSavvy, a startup that will “bridge the gap between homebuyers and agents” and “reimagine” home search by ... ...»

How to effortlessly use online reviews to grow your real estate business
Consumers have always relied on the opinions of others to help make their buying decisions, but where they find those opinions has migrated online over the last decade. Increasingly, consumers are searching online to find service providers, the best products or reputable businesses ... ...»

5 steps to gear up for the fall selling season
The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market ... ...»

100,000 agents to get ‘single sign-on’ access to NAR programs
Imagine a dashboard where agents can access their multiple listing service, the third-party products they’ve purchased, resources from their local association and tools from the National Association of Realtors — all with a single logon. In what has been dubbed the “NAR Portlet ... ...»

What consumers really want: lessons from an innovative shopping marketplace
Susan Feldman, co-founder and chief merchandising officer for online shopping marketplace One Kings Lane, talks to Inman News founder and Publisher Brad Inman about the lessons she learned building a whole new way to buy online. ... ...»

As Fed tapers, its European counterpart may just be getting started
Fed tightening is theoretically imminent, but U.S. bonds are falling in yield, even as the Fed tapers its bond purchases. Everyone is prepared for very dramatic action by the European Central Bank, some form of quantitative easing ... ...»

Power broker favors T-shirts over suits
Climb Real Estate Group power broker Kevin Gueco’s taste for high fashion has landed him in the San Francsico Chronicle, which details every aspect of his wardrobe, from “Japanese salvage denim and designer sneakers” to American Apparel T-shirts and a ... ...»

Drone helps broker discover whether clients have a few shingles loose
Tulsa, Oklahoma-based broker-owner Darryl Baskin says the drone footage he shoots gives his sellers an advantage by showing off desirable features like spacious backyards and sturdy roofs. On one recent flight, he discovered his client had a few loose shingles ... ...»

Google just officially axed its Authorship program
Google just officially axed its Authorship program. If you're not familiar with Authorship, the idea was a way to connect your online real estate content (like your blog) with your name and photograph in Google search. ... ...»

How NOT to negotiate a real estate transaction
One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I've learned a lot about myself and about people in general. It's almost always a give and take, as they say ... ...»

Move beyond social media as a shiny object and create a social business
HubSpot's Laura Fitton explains how to graduate from using social media as the next shiny object to running a social business that attracts visitors and converts leads into closings ... ...»

Déjà vu all over again as mortgage rates inch down toward 4 percent
Mortgage rates are getting close to 4 percent again, but don’t expect another refi boom, Calculated Risk’s Bill McBride writes — many homeowners refinanced when rates dropped below 4 percent in 2012 and 2013. Rates for 30-year fixed-rate mortgages averaged ... ...»

CRM provider Contactually signs large Southern California brokerage
Customer relationship management provider Contactually has signed up Southern California’s First Team Real Estate, giving the firm’s more than 1,600 agents free access to the tool. It’s Contactually’s biggest enterprise-level contract to date. First Team Real Estate’s 18 offices span the Los Angeles, ... ...»

How to walk your clients through listings even when they can’t be there in person
Some real estate agents share live video of properties from their mobile devices to help faraway clients virtually scope out homes. But what if you could expand those private showings into virtual open houses? That's one service that video-sharing app ReaLync ... ...»

Big questions cloud decision to start own brokerage or join existing one
Many people say I am my own brand and yes that is true. That, however, does not provide infrastructure or support for creating a strong business. I want to stick to what I do best: meeting people and negotiating deals ... ...»