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Inman Real Estate Blog

Inman Real Estate Blog
Posted on : June 26, 2009
Apps like Trello, Contacts+ and Pocket help real estate agents work smarter, not harder
The world of business is littered with clichés, and real estate is no different. Coaching seminars, podcasts, conventions, that one older relative so many of us have who seems to have every Henry Ford quote memorized (now replaced for others by the "Quotes" stream on Pinterest) ... there is no shortage of sources for these little turns of phrase that surround us ... ...»

With the right video content, agents are no longer just a salesperson, but a trusted real estate concierge
It may sound harsh to say, but it's true: Talking about yourself is not the best way to win listings. That's why statistics on YouTube's top 5 real estate video types indicate "About Me" content ranks fifth on a scale of most sought-after video content buyers/sellers review before choosing an agent ... ...»

Zillow’s Retsly acquisition no threat to MLSs
The recent news of Zillow's acquisition of middleware provider Retsly evoked negative reactions from many agents at Inman Connect in San Francisco. In fact, Zillow CRO Greg Schwartz, who was onstage with Brad Inman, was forced to defend the move as some agents openly questioned it as a brazen attempt to morph Zillow into a multiple listing service ... ...»

Many see a combined Zillow and Trulia as still ‘just an advertising platform’
Will Zillow and Trulia remain content to continue providing leads and lead management tools to agents, or are they out to "disrupt" MLS, franchisors and brokerages ... ...»

Why Zulia doesn’t mean checkmate
So it's official. Zillow is buying Trulia. And Brad Inman argues that this is now "checkmate" for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing agents on the other, and believes that "Zulia" will soon win the hearts and minds of consumers to extend its industry dominance ... ...»

Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience
After speaking on the mobile workshop panel at Real Estate Connect San Francisco, all the panelists, including myself, agreed that creating an engaging or FOMO (fear of missing out) user experience is the most important factor to increasing downloads and engagement for your mobile app. The underlying theme here is leveraging mobile technology to bring your brand to all of your users' smartphones ... ...»

Pending home sales ease slightly but still above average
After climbing for three straight months, pending home sales dipped slightly in June, held back by inventory shortages in some markets, tight credit and stagnant wages, the National Association of Realtors said today. NAR's pending home sales index, a forward-looking indicator that tracks contract signings that usually result in home sales, slipped 1.1 percent from May to June, and was down 7.3 percent from the same time a year ago ... ...»

The Zillow phenomenon: Don’t confuse momentum with innovation
Ten years ago Zillow and Trulia did not exist -- realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure their listing was on realtor.com. Brokerage companies were fighting off the grip that newspaper classified advertisements had on our marketing dollars. ... ...»

Fight, compete or cooperate?
Have you been in a partnership -- business or personal -- in which the other party has the upper hand, and the relationship may be hurting you somehow? You see no way out. You consider blowing it up -- the nuclear option -- but you fear the consequences and do nothing ... ...»

Zillow set to acquire Trulia for $3.5B in stock
Zillow announced today that it’s entered into a definitive agreement to acquire its chief competitor Trulia for $3.5 billion in stock. The companies will maintain their separate brands, with Trulia CEO Pete Flint staying on board and reporting to Zillow ... ...»

Boosting a post on Facebook? Don’t do it until you read these 4 must-do steps
There are reasons for and against boosting a post on Facebook. The problem is, most real estate agents don't look beyond clicking the "boost post" button -- and they should ... ...»

So your past client listed with a competitor? 5 reasons you lost the listing
Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can return potentially errant sellers back to you as clients ... ...»

Balcony is building a real estate referral engine for the Internet age
Real estate agents who now may gaze at their Excel spreadsheets and Facebook groups with a mix of confusion and disdain when considering their current choices for managing referrals will soon have a more sophisticated alternative. Balcony, a referral platform ... ...»

Canadian Realtors’ real estate forms integraged into Instanet’s paperless platform
An expanded partnership between the Canadian Real Estate Association and Instanet Solutions allows CREA’s more than 106,000 members to use Instanet’s paperless transaction management and e-signature tool to complete deals. The “deep integration” between the two organizations includes a button ... ...»

Househappy raises $2M, parts ways with marketing maven Ekaterina Walter
After raising $1.5 million in November, Househappy, the photo-driven real estate portal that launched in March 2013, has raised more cash, GeekWire reports. The Portland, Oregon-based firm has raised $2 million of a $2.75 million funding round, GeekWire said, citing a ... ...»

Canada’s highest court staying out of legal battle over Toronto VOW rules
The battle over restrictions imposed by the Toronto Real Estate Board on the display of sold and pending listings by "virtual office websites" continues, after Canada’s highest court declined to get involved this week. Canada's Competition Bureau sued TREB in ... ...»

Launching a real estate career: 8 things that will determine your success
Launching your career in real estate is no easy venture. My heart bleeds for new agents who have worked so hard to earn their license and complete all of their post-licensing sales training and now are ready to roll! But there's one little problem: Now what ... ...»

Zillow’s Trulia move is ‘checkmate’
Alex Perriello, the astute and affable CEO of Realogy Franchise Group, sent me an email two weeks ago, to set up an appointment to talk on Tuesday, July 15, at 1 p.m. I anticipated that the reason for the call ... ...»